Vineesh's Thoughts

Another insanely fantastic talk (I'd still rank it 2 after Bhavin's)!

The most crucial point made here was "If your product is not insanely great, don't even bother about it." Advertising is not important if you can get the ultimate testimonial - A Satisfied Customer.

Mahesh made some really important points about pricing. Pricing is the first position weapon and serves to bring in customers as well as scare the competition. His suggestion - "Charge early and charge a lot".

Some more crucial tips for startups from the man himself -

"Be a trendsetter - you can't be successful in following a trend"

"The funds set aside for marketing are inversely proportional to the competence as a marketer"

Blog, attend conferences (for free if they are expensive, by becoming a speaker - how? Well, you are the trend-setter! Right. ;) ). Create a great product, put the word out and sell hard!