19 July 2008

This talk was quite wrongly placed ( atleast for me). I love math, but after a lovely meal, even math sometimes becomes quite boring. :P

I am not too much into the thick of Virality, but the concept comes from the ability of an object to self-replicate or spread copies of itself.

The Viral Coefficient is the number of additional members, a new member brings in and a successful app is one with Viral Coefficient > 1.

Well, putting together the math on this one, I could simply say that Virality of your product is about having growth as a ***Geometric Progression***, where the multiplying factor is greater than 1 else you'd just reach a limiting value!

Howz that!! ;)

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