Vineesh's Thoughts

This was the post-lunch session and I was certainly a bit stuffed up with "Pre-lunch Gyaan" plus the food. ;)

However, the talk was quite pedantic in terms of putting across the importance of branding for startups.

What is a Brand? The singular idea/concept that one wants in the mind of the consumer.

Why does a brand matter? Its an unlimited choice market out there and your brand helps you come quickly into the consideration set of the consumer. Quite importantly, a brand helps you command a premium as well as motivates employees.

How do you build a brand? Build it around customers by addressing their need and not what the customer asks for and put in a meaningful differentiator for the audience.

There were some other points about branding, but all that comes to my mind at the moment is, build a brand that you'll love for the next 10, 20, 30 yrs to follow and be associated with. Now go figure. ;)